Sunday, November 18, 2012

Backed Or Whacked: The Ad Blocker And The Beat Rocker Hit Kickstarter

Backed or Whacked logoEditor?s note:?Ross Rubin?is principal analyst at Reticle Research and writer for Engadget. Each column will look at crowdfunded products that have either met or missed their funding goals. Designers of innovative high-tech products often face a dilemma between two of Kickstarter?s more popular categories. Should they mix in with the host of camera stabilizers, video dollies and iPhone acessories that populate the Product Design category? Or should they take their chances in the geekier, enthusiast project-driven Technology category? This week?s campaigns -- launched on the same day -- opted for the latter, but have achieved different levels of momentum.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/c-iSLSm91NE/

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